E-commerce- a booming career prospects for merchandising

E-commerce- a booming career prospects for merchandising

                                                    Ms. Nivedita Paliwal Faculty FDDI

Yeah… I know this is the super hot question in everybody’s mind.

Undoubtedly, E-commerce is the latest market trend and it will be running in the markets for long term because everything is now on internet, so it is the most innovative way to do business via Web.

Some interesting facts about E-commerce Sector in India 

·         Since 2011, Indian e-commerce market has grown at an astounding CAGR of 37%.

·         In the next five years, the Indian e-commerce market would be worth USD 100 billion and hence contributing 4% to the National GDP.

·         In 2015, approximately 200 billion of investments solely occurred due to heavy valuations of ecommerce companies.

Some facts about Indian E-commerce giants  

·         With a worth of USD 11 billion, Flipkart is India’s biggest e-commerce portal.

·         With 20 million users, Paytm is India’s biggest mobile wallet and m-commerce company

·         With 90% market share, BookMyShow is country’s biggest online ticket accumulator and seller

·         50% of the revenues generated by Flipkart is via mobile and its 70% whereas Quikr is concerned.

Some hot reasons to work in ecommerce industry in India

 

·         Well, if we talk about employment scenario in India then Information Technology is the unbiased leader in providing job opportunities to millions of graduates in the country.

·         However, the trends are changing and a lot more people are interested in building a career in this industry. Let us check out some reasons which suggest why a career in ecommerce is hot right now.

Long-term global growth prospects

Presently, the total ecommerce market is a huge one-over USD 1 Trillion and is projected to grow at 17% per year. Ecommerce boom seems to have engulfed the entire world

Mobile commerce has just hit the market and is already capturing 20% of ecommerce sales. So working in ecommerce is definitely a lucrative option as it is growing industry that demands young and talented workforce and just spending some years in it can equip you with skills and knowledge that will be red-hot in demand for at least next 15 years.

E-commerce can teach you variety of core business skills

Yes, that’s true. E-commerce exposes you to a plethora of business processes that’ll help you to grasp the business ethics and understand the dynamics. In e-commerce jobs, you may work in the following areas such as –

·         Product marketing

·         Supply chain

·         Pricing and profit management

·         Customer acquisition

·         Cross selling

·         Up selling

·         Customer service and much more

With so many things to learn under one roof, working in this sector can be real fun and exciting.

E-commerce makes you more customer oriented

Apart from the technical skills, a career in this sphere can polish your ‘soft skills’. It makes you understand the dynamics of Brand Experience and Customer Experience. It makes you a great storyteller and of course, you can easily see things through customer’s perspective which is actually needed in the e-commerce industry.

Huge platforms for younger graduates

The fact that you have the access to real time results data; you can actually measure your own performance and find out what is needed to be worked upon!

Main sectors & the top companies in Indian E-commerce

E-commerce Industry in India is divided primarily into 6 major segments:

·         Travelling / Ticketing – Cleartrip, MakeMyTrip, Yatra, Thrillophillia etc.

·         Retail(R) & Marketplace (M) – Shopperstop (R), Flipkart (M), Snapdeal (M), BigBasket (R) etc.

·         Deals – GroupOn, CashKaro etc.

·         Education – Edureka

·         Classified portals – Shaadi.com, Naukri.com etc.

·         Hyperlocals – Grofers, PepperTap, Swiggy

Points to note :

·         Travelling has the biggest share in the eCommerce space (70%)

·         Retail/Marketplace is the fastest growing at segment with CAGR of 56%.

·         Hyperlocal is the latest kid in the block and they have been able pull very good traction.

Each of these segments cater to a niche need and the consumer behavior also varies across these segments.

This clearly points to the fact that for a country of 1.25 billion people, eCommerce is a BIG opportunity!

Ecommerce Merchandising

If you want to be an Ecommerce Merchandising Specialist, you need to be an expert at managing the sales and promotion in line with the merchandising and marketing. It is a very lucrative and interesting field of work.

With a few mouse clicks, you can now have your entire office – appliances, furniture and all – delivered straight to your doorstep.

   The e-commerce industry is growing significantly in India and expected to add tons of jobs in the years to come, asserts Vinish Kathuria, COO, Digital Quotient. "Owing to the rapidly changing consumer behaviour and shopping patterns, one can expect a continued growth in the coming years," he explains.

The job market in this relatively new industry seems to be flourishing like no other industry. Sharing his views on the employment scenario in his industry, Rajiv Srivatsa, COO and co-founder, Urban Ladder says, "There are plenty of opportunities available because the industry is young and evolving continuously. Profiles and job descriptions that never existed have been created specifically for this industry and people are getting a chance to innovate and explore new opportunities since there aren't any set rules and there is a lot of learning along the way."

The e-commerce industry is growing significantly in India and expected to add tons of jobs in the years to come, asserts Vinish Kathuria, COO, Digital Quotient. "Owing to the rapidly changing consumer behaviour and shopping patterns, one can expect a continued growth in the coming years," he explains.

The job market in this relatively new industry seems to be flourishing like no other industry. Sharing his views on the employment scenario in his industry, Rajiv Srivatsa, COO and co-founder, Urban Ladder says, "There are plenty of opportunities available because the industry is young and evolving continuously. Profiles and job descriptions that never existed have been created specifically for this industry and people are getting a chance to innovate and explore new opportunities since there aren't any set rules and there is a lot of learning along the way."

The e-commerce industry is growing significantly in India and expected to add tons of jobs in the years to come, asserts Vinish Kathuria, COO, Digital Quotient. "Owing to the rapidly changing consumer behaviour and shopping patterns, one can expect a continued growth in the coming years," he explains.

The job market in this relatively new industry seems to be flourishing like no other industry. Sharing his views on the employment scenario in his industry, Rajiv Srivatsa, COO and co-founder, Urban Ladder says, "There are plenty of opportunities available because the industry is young and evolving continuously. Profiles and job descriptions that never existed have been created specifically for this industry and people are getting a chance to innovate and explore new opportunities since there aren't any set rules and there is a lot of learning along the way." The e-commerce industry is growing significantly in India and expected to add tons of jobs in the years to come, asserts Vinish Kathuria, COO, Digital Quotient. "Owing to the rapidly changing consumer behaviour and shopping patterns, one can expect a continued growth in the coming years," he explains.

The job market in this relatively new industry seems to be flourishing like no other industry. Sharing his views on the employment scenario in his industry, Rajiv Srivatsa, COO and co-founder, Urban Ladder says, "There are plenty of opportunities available because the industry is young and evolving continuously. Profiles and job descriptions that never existed have been created specifically for this industry and people are getting a chance to innovate and explore new opportunities since there aren't any set rules and there is a lot of learning along the way." ndia's e-commerce market grew at a staggering 88% in 2013 to $16 billion, riding on booming online retail trends and defying slower economic growth and spiralling inflation, according to a survey by industry body ASSOCHAM. It is a rapidly expanding sector, throwing up thousands of new job opportunities every year. ndia's e-commerce market grew at a staggering 88% in 2013 to $16 billion, riding on booming online retail trends and defying slower economic growth and spiralling inflation, according to a survey by industry body ASSOCHAM. It is a rapidly expanding sector, throwing up thousands of new job opportunities every year.